Stefania Mereu – Conversionxl Building Data-driven Personas Free

Stefania Mereu – Conversionxl Building Data-driven Personas Free 4 out of 5 based on 7 ratings.
 

The first mention of personas was in Alan Cooper’s 1991 book, “The Inmates are Running the Asylum.” Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy.

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