In their 35 years combined experience, founding partners Lonnie Hirsch and Stewart Gandolf, MBA have spoken to tens of thousands of healthcare professionals across North America, are highly sought after writers and have consulted for more than 3,243 healthcare clients.
This is Deadly Sin #1 according to Stewart Gandolf and Lonnie Hirsch of Healthcare Success Strategies. They call it "spaghetti marketing." This no-plan approach can deep-six your marketing, budget, and practice, leaving you with a mess.
The article, "Keep Your Healthcare Marketing on the Safe Side of HIPAA and other Legal Issues" by Lonnie Hirsch and Stewart Gandolf on the Healthcare Success Strategies website, supports this concept.
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“The ‘purchase’ decision — occurs one person at a time, even when you’re selling a concept,” say Stewart Gandolf and Lonnie Hirsch, co-founders of Healthcare Success Strategies, in an article published in Becker’s Hospital Review. “More often than not, people don’t buy for logical reasons.
– Stewart Gandolf, CEO of Healthcare Success. Optimizing your Google My Business profile is the most important step in improve your marketing strategy. That's the sidebar in Google's browser window where your business information appears. It's not exactly social media related, but it's so important we just had to include it.
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